Raymund Ooi, New National Director for Miss World in Singapore.

The road to Miss World 2011.
Raymund Ooi is the new National Director for Miss World in Singapore. Julia Morley signed the official agreement to give Raymund Ooi and his company, Limelite Productions, the right to organize the Miss World Singapore 2011 pageant.

Raymund Ooi (standing), New National Director for Miss World in Singapore.

Raymund Ooi (standing), New National Director for Miss World in Singapore.



Ooi, whose career in events organisation spans 20 years, plans to make the pageant a much more classy affair which demonstrates the intelligence of its contestants. The pageants of the past seven years were previously organised by Alex Liu, managing director of ERM World Marketing. British chairman and chief executive of Miss World, Julia Morley had spoken against the poor quality of the pageant and its contestants, saying that it has been “diluted to such a degree here that [she didn’t] recognise it any more”.
Ooi say the revamp includes a possible increase to the cash prize, making it $40,000, classical music performances, and also a collaboration with social welfare organisations. He told The Sunday Times: “I’m not going to rely on flashy ads and marketing campaigns to win Singaporeans back to this event.”

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