Terra, the largest Latin American digital media, has acquired the rights to broadcast live over the Internet of the 60th Miss Universe Pageant. The competition will take place in Brazil, with representatives from 89 countries parading at Credicard Hall in São Paulo, on September 12, 2011. The rights were negotiated with the Grupo Bandeirantes de Comunicação, which will broadcast on the television channel.
Watch Miss Universe 2011 live in Internet
For Peter Rolla, Director of Media Products, the expectation is that the transmission of the event over the Internet has good numbers of audience. “Terra is already a landmark in broadcast live over the Internet and want to continue with the commitment to bring Internet to a wide variety of entertainment content. The Miss Universe 2010 was one of the most watched in the world and I’m sure this year in Terra, the contest will be also good numbers of audience on the Internet, “said Rolla.
With interactive and multimedia coverage, which will also be available on mobile phones and tablets, Terra will transmit the event live to all Internet users in Brazil. The public may participate in transmission by sending questions to the presenters of the Earth, the O and Juliana Marcelo Rios, the day of the event. The pair also interview special guests, straight from the MSNBC studio.
In addition to the live broadcast, the crowning event of the day, the Terra casts a special that brings comprehensive information on the event’s history, photos and interviews. The content may be viewed at http://diversao.terra.com.br/tv/miss-universo